Travel moves people — and it moves us. It connects, inspires, and restores. It’s central to our business, our teams, and the millions of customers we serve around the world.
We believe vacations create some of life’s most meaningful moments. And we’re here to make those moments possible.
Our culture is the foundation for how we lead, how we deliver, and how we grow. A shared set of values guides our global team, brings our mission to life, and drives long-term success. This is the HEART of who we are:
HOSPITALITY – treating everyone like family
ENGAGEMENT – delivering our purpose
ACCOUNTABILITY – owning our impact
RESPECT – considering others in every interaction
TEAMWORK – succeeding together
Our company’s roots trace back to Fairfield’s first resort in Arkansas, establishing a foundation of leadership in vacation ownership. In 1974, the launch of RCI created the first vacation exchange network and transformed how members shared travel opportunities. By the late 1970s, a commitment to quality, community, and service began shaping a mission centered on putting the world on vacation.
The late 1970s and 1980s brought bold innovation and rapid expansion. Trendwest introduced WorldMark, offering a new model for vacation ownership. Fairfield pioneered a points-based system that redefined how owners accessed and planned their vacations. These milestones strengthened the company’s influence across the leisure travel industry and set the stage for a broader, more diversified future.
The 1990s and early 2000s marked a period of strategic growth and global momentum. RCI became the world’s largest vacation exchange network. A new luxury resort collection elevated the portfolio, and membership continued to expand worldwide. This era reinforced the company’s commitment to better travel experiences and laid the groundwork for a modern, member-focused ecosystem.
This timeframe brought significant evolution across the company’s vacation ownership and membership offerings. The acquisition of WorldMark by Wyndham broadened the club portfolio, and the introduction of Margaritaville delivered a distinctive resort experience. Enhanced internal exchange options increased member flexibility, strengthening the company’s leadership and commitment to delivering memorable vacations in destinations across the globe.
Wyndham Destinations emerged as a standalone public company, separating from the hotel business and strengthening its position as a global leader in vacation ownership. The acquisition of Alliance Reservations Network expanded the company’s technology and distribution capabilities, setting the stage for a broader travel strategy.
The acquisition of the Travel + Leisure brand marked a major shift toward a multi-brand travel strategy. Travel + Leisure GO launched as a subscription travel club, and the company expanded its portfolio with Sports Illustrated Resorts, Accor Vacation Club, and Eddie Bauer Adventure Club — ushering in a new era focused on diversified, high-quality travel experiences.
